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Marketing Director

Lead and scale the BOSS Marketing Division, driving demand generation, brand growth, and sales enablement. This role owns the end-to-end marketing strategy and turns it into a measurable business impact through strong leadership, cross-team alignment, and data-driven execution.

Key Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 10+ years of senior marketing leadership experience, with a proven record of driving business growth
  • Strong B2B marketing expertise, including brand, demand generation, marketing operations, and sales enablement
  • Proven people leader, experienced in building and leading high-performing teams through change and growth
  • Strategic and data-driven, with strong analytical, planning, and budget management skills
  • Global or regional marketing exposure, particularly across the US, UK, NZ, or EU markets
  • Startup or high-growth environment experience, able to thrive in fast-paced, competitive settings while managing multiple priorities

Key Responsibilities

  • Own the Marketing Strategy
    Develop and execute an integrated marketing strategy aligned with Business Development, Operations, and Recruitment goals.
  • Drive Demand & Growth
    Lead demand generation and account-based marketing programs, delivering campaigns measured against monthly growth targets.
  • Build & Lead a High-Performing Team
    Grow, mentor, and manage a multi-disciplinary marketing team across branding, demand, and marketing operations.
  • Brand & Positioning Leadership
    Own BOSS brand positioning, messaging, and consistency across all channels, including website and social media.
  • Go-to-Market & Campaign Execution
    Build campaign frameworks, launch service offerings, and continuously optimize performance across online and offline channels.
  • Sales Enablement & Lead Support
    Partner closely with Business Development to support lead generation and revenue initiatives.
  • Data-Driven Decision Making
    Define KPIs, track performance, analyze insights, and report results with actionable recommendations.
  • Budget & Market Intelligence
    Manage the marketing budget and leverage market research, customer insights, and competitor analysis to guide strategy.